MEASURE DHS - Mass Media and Reproductive Behavior in Pakistan, India and Bangladesh (English) 2

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Mass Media and Reproductive Behavior in Pakistan, India and Bangladesh (English)

Publication ID: AR10
Publication Date: May 1999
Language: English
Country(s): Bangladesh , India , Pakistan
Document Type: Analytical Studies
Publication Topic(s): Fertility and Fertility Preferences
Author(s): Charles F. Westoff and Akinrinola Bankole and Macro International Inc. Calverton, Maryland, USA

Mass Media and Reproductive Behavior in Pakistan, India and Bangladesh (PDF, 406K)

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Abstract: The central question addressed in this research is whether regular exposure to mass media, especially to radio and television, influences family planning attitudes and behavior. Two types of media exposure are of interest: 1) general exposure to radio and television, on the assumption that exposure to a variety of modern ideas can undermine traditional supports for high fertility; and 2) exposure to media messages, specifically on the topic of family planning that, presumably, can increase awareness of and influence contraceptive use. Data are based on five national samples of women of reproductive age: Pakistan (1990-91 and 1994-95), India (1992-93), and Bangladesh (1993-94 and 1996-97).